DB Foods launches its own premium brand
In response to demands from the High Street butchers, DB Foods has launched its own new premium brand “DB Select” that represents the quality, consistency and value its customers have come to expect.
We have always demonstrated our ability to adapt and respond to demand in the retail sector, it has also provided an opportunity for us to form closer working relationships with the butchers we supply.
‘In amongst all the calls for orders, supply and delivery, we had some really worthwhile and insightful conversations with our butchers, both new customers and those who have been with us for the past three decades,’ says Director Stuart Robson.
‘We have received great feedback on our products, pricing and reliability, so we wanted to create something that both signified and guaranteed those elements to our service, hence our new brand “DB Select”.
When asked what the ambition is for DB Select’s reputation in the marketplace, Stuart is crystal clear.
‘Consistency. Each time a DB Select box is delivered, the butcher should know what is in it, be assured of premium quality and pleased it came at a great price.’
‘We know our customers value reliability and trust in their supplier, so we created DB Select as a personal guarantee for just that.’
